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Why Use Salesforce for Nonprofits, NGOs, and Charities

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Darya Yafimava.jpg
written byChief Business Editor

Expert digital communicator and editor providing insights and research-based guides for technology buyers globally.

Expert digital communicator and editor providing insights and research-based guides for technology buyers globally.

Salesforce, a renowned name in the CRM software industry, has significantly impacted various sectors, including nonprofits, NGOs, and charities. The platform offers a range of features tailored to meet the unique needs of these organizations. In this article, we'll delve into the Salesforce offerings for nonprofits and explore how they can leverage these resources to drive their missions forward.

What does Salesforce offer for nonprofits?

Salesforce for nonprofits, also known as Salesforce Nonprofit Cloud, is a comprehensive set of solutions designed to help nonprofit organizations manage their operations more efficiently. This includes fundraising, program management, marketing and engagement, and more. Salesforce nonprofit CRM is a robust platform that offers tools to help nonprofits manage their relationships with donors, volunteers, and other stakeholders. These tools include donor management systems, event management apps, and analytics tools that provide deep insights into organizational performance, ensuring nonprofits can make informed decisions and optimize their efforts to achieve their missions.

Can Salesforce be used by nonprofits?

Salesforce NGO and Salesforce charity platforms are specifically designed for nonprofit organizations. Whether managing donor relationships, tracking program outcomes, or driving engagement, Salesforce for nonprofits provides the tools to help these organizations succeed. These platforms are flexible and can be customized to meet the unique requirements of any nonprofit organization, ensuring that each organization can leverage Salesforce’s capabilities to maximize its impact. Salesforce offers scalable solutions that grow with the organization, from small local charities to large international NGOs.


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Does a nonprofit need a CRM?

A CRM is essential for any organization, including nonprofits. A CRM like Salesforce for nonprofits helps organizations manage their relationships with various stakeholders, streamline operations, and improve efficiency. It also provides valuable insights that can help drive strategic decision-making. With a CRM, nonprofits can keep detailed records of donor interactions, volunteer activities, and program outcomes, which enhances transparency and accountability. Additionally, a CRM aids in automating repetitive tasks, freeing up staff to focus on high-impact activities.

Salesforce Nonprofit Cloud vs Nonprofit Success Pack (NPSP)

Salesforce Nonprofit Cloud is a comprehensive solution with a suite of tools for nonprofit organizations. It covers various functionalities such as fundraising, program management, marketing automation, and volunteer management. On the other hand, the Nonprofit Success Pack (NPSP) is a part of the Nonprofit Cloud that provides specific functionalities for donor, fundraising and program outcome management. NPSP acts as a foundational layer within the Nonprofit Cloud. It is tailored to convert the Salesforce platform into a tool suited explicitly for nonprofits, making it easier to manage donor relationships and fundraising campaigns and track program outcomes effectively.

Benefits of using Salesforce for nonprofits

benefits of using Salesforce for nonprofits

Salesforce for nonprofits offers numerous benefits that enhance organizational efficiency, scalability, and decision-making. By leveraging Salesforce, nonprofits can streamline their operations, manage their resources more effectively, and engage with their supporters meaningfully. The platform’s ability to scale with the organization's growth ensures that nonprofits can continue to meet their mission’s demands as they expand. Moreover, Salesforce’s robust analytics and reporting tools provide invaluable insights that help nonprofits make data-driven decisions, optimize their strategies, and demonstrate their impact to stakeholders. These benefits enable nonprofits to operate more effectively, achieve greater impact, and build stronger relationships with donors and volunteers.


Salesforce for nonprofits helps streamline operations, making it easier for these organizations to manage their resources and achieve their goals. By automating routine tasks such as data entry, communication follow-ups, and reporting, using Salesforce for nonprofits also enables staff to focus more on mission-critical activities. The platform also offers centralized data management, reducing the time spent locating information and ensuring all team members can access up-to-date data. This efficiency translates into better service delivery and more effective use of donor funds.


With Salesforce, nonprofits can quickly scale their operations as they grow, ensuring they can continue to meet their mission demands. As organizations expand, they can add more users, integrate additional applications, and utilize advanced features without experiencing performance issues. Salesforce’s cloud-based infrastructure supports this scalability, allowing nonprofits to handle increased data loads and user interactions seamlessly. This flexibility ensures nonprofits can adapt to changing needs and opportunities without requiring significant system overhauls.

Data-driven decision making

Salesforce provides powerful analytics and reporting tools that help nonprofits make data-driven decisions. With customizable dashboards and real-time reporting, nonprofits can track key performance indicators (KPIs), measure the impact of their programs, gain insights, and identify trends and opportunities for improvement. These insights enable organizations to allocate resources more effectively, craft compelling grant proposals, and demonstrate their impact on stakeholders. Data-driven decision-making ensures nonprofits can continually refine their strategies to fulfill their missions better.

Enhanced donor engagement

Salesforce enables nonprofits to enhance donor engagement by providing tools to personalize communications, track donor interactions, and segment donor lists. With features like automated email campaigns and personalized outreach, nonprofits can connect with donors meaningfully, fostering stronger relationships. The platform's donor management capabilities also allow organizations to track donation history, preferences, and engagement patterns, helping them tailor their approach to each donor. This level of personalization and targeted engagement leads to higher donor satisfaction and increased loyalty.

Improved collaboration

Salesforce facilitates improved collaboration among nonprofit teams by providing a centralized platform for communication, document sharing, and task management. With features like Chatter, Salesforce's social collaboration tool, team members can easily share updates, ask questions, and collaborate on projects in real time. This enhances teamwork and ensures that everyone is aligned and informed. Additionally, Salesforce's integration capabilities allow nonprofits to connect with other tools and platforms, further streamlining collaboration and communication across the organization.


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Salesforce features for nonprofit organizations

Salesforce features for nonprofit organizations

Salesforce offers a wide array of features specifically designed to meet the needs of nonprofit organizations, helping them manage events, fundraising, marketing, and more. These features include event management apps that facilitate the planning and execution of fundraising events, tools like Elevate for optimizing online and peer-to-peer fundraising efforts, and comprehensive marketing solutions that enhance audience engagement. Additionally, Salesforce provides customizable dashboards and reports, which offer deep insights into organizational performance and support data-driven decision-making.

Event management apps

Salesforce offers event management apps that help nonprofits plan, organize, and manage events effectively. These apps facilitate registration and ticketing to post-event follow-ups and feedback collection. Nonprofits can also track attendance, manage volunteers, and coordinate logistics, all within the Salesforce platform. This integration ensures that all event-related data is centralized and easily accessible, allowing for better planning and execution of fundraising galas, volunteer drives, and community outreach events.

Elevate for fundraising

Elevate is a Salesforce tool designed to help nonprofits streamline their fundraising efforts. It provides a comprehensive solution for managing online donations, recurring gifts, and peer-to-peer fundraising campaigns. Elevate integrates with Salesforce CRM to ensure that all donor interactions are tracked and managed in one place. This tool also offers customizable donation pages, automated receipts, and detailed analytics to help nonprofits optimize their fundraising strategies and enhance donor engagement. Elevate enables nonprofits to increase their fundraising performance and effectiveness by simplifying the donation process and providing valuable insights.

Nonprofit marketing

Salesforce provides robust marketing tools that help nonprofits engage their audience and drive their mission forward. These tools include email marketing, social media integration, and campaign management features. Nonprofits can segment their audience, personalize communications, and automate marketing workflows to increase outreach efficiency. Additionally, Salesforce’s marketing solutions offer analytics to measure the effectiveness of campaigns, helping organizations refine their messaging and strategies to better connect with supporters and stakeholders. With these tools, nonprofits can build stronger relationships and increase their impact.

Dashboards and reports

Salesforce offers customizable dashboards and reports that provide valuable insights into an organization's performance. These tools enable nonprofits to visualize key metrics such as donor retention rates, fundraising progress, and program outcomes. With real-time access to this data, organizations can quickly identify areas of success and those needing improvement. Customizable reports allow nonprofits to tailor data presentations to specific stakeholders, whether for board meetings, grant applications, or public reports, ensuring they can effectively communicate their impact. These insights are crucial for strategic planning and demonstrating accountability to donors and partners.

Accounting subledger

The Accounting Subledger in Salesforce helps nonprofits manage their finances effectively. It integrates with accounting systems to streamline financial processes such as tracking donations, managing grants, and producing financial reports. This tool ensures accuracy and compliance with financial regulations, providing a clear audit trail for all transactions. By centralizing financial data, the Accounting Subledger helps nonprofits maintain transparency and accountability, which is crucial for building trust with donors and funding organizations. This integration simplifies financial management, allowing nonprofits to focus more on their mission.

Salesforce AppExchange

Salesforce AppExchange offers a wide range of apps that nonprofits can use to enhance their operations. From volunteer management and grant tracking to specialized fundraising tools, AppExchange provides solutions that extend the functionality of the Salesforce platform. Nonprofits can browse and integrate apps that meet their specific needs, ensuring that they have access to the best tools available. This ecosystem of third-party applications allows nonprofits to continuously innovate and improve their processes without needing extensive custom Salesforce development. By leveraging AppExchange, nonprofits can customize Salesforce to support their unique workflows and objectives better.


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Nonprofit organizations using Salesforce now

Several leading nonprofit organizations use Salesforce to manage donors, enhance their operations, and more effectively achieve their missions.

American Red Cross

The American Red Cross uses Salesforce to manage donor relationships and streamline operations. By leveraging Salesforce’s comprehensive CRM capabilities, the American Red Cross can track donor data and interactions, manage fundraising campaigns, and efficiently coordinate disaster response efforts. Salesforce’s real-time data access and analytics help organizations make informed decisions quickly, ensuring they can respond effectively to emergencies and maintain strong relationships with their supporters. The platform also aids in volunteer management and training, enhancing the organization's ability to mobilize resources during crises.

United Way

United Way leverages Salesforce to drive its fundraising efforts and manage its programs effectively. With Salesforce, United Way can monitor donor engagement, track the progress of their initiatives, and manage volunteer activities. The platform’s robust reporting capabilities enable United Way to demonstrate its impact to stakeholders and optimize its strategies for greater effectiveness. By integrating all their data into a single system, United Way ensures that their operations are cohesive and can maximize their outreach and other support resources. Salesforce also helps United Way manage partnerships and collaborations, extending their reach and impact.

Teach for America

Teach for America uses Salesforce to streamline operations and manage relationships with donors, alumni, and volunteers. With Salesforce, Teach for America can track interactions, manage fundraising campaigns, and coordinate volunteer activities. The platform's analytics and reporting tools provide insights into program outcomes and donor behavior, helping organizations make data-driven decisions and improve their strategies. By integrating Salesforce into its operations, Teach for America can efficiently manage its resources, enhance engagement with its supporters, and achieve its mission of providing quality education to children in underserved communities.

World Wildlife Fund (WWF)

The World Wildlife Fund (WWF) uses Salesforce to manage their conservation programs and engage with their supporters. Salesforce's CRM capabilities allow WWF to track donor interactions, manage fundraising campaigns, and monitor the progress of their conservation initiatives. The platform's marketing automation tools help WWF create targeted campaigns, raise awareness, and mobilize support for their cause. Additionally, Salesforce's analytics and reporting features provide insights into donor behavior and program outcomes, enabling WWF to make informed decisions and optimize its strategies. By leveraging Salesforce, WWF can effectively manage its operations, enhance donor engagement, and achieve its mission of conserving nature and reducing the most pressing threats to the diversity of life on Earth.

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Our Salesforce-certified experts are available to answer your questions regarding professional Salesforce services, the scope of our Salesforce consulting and managed services, as well as implementation of nonprofit-specific solutions successfully.


Salesforce for nonprofits, NGOs, and charities provides a comprehensive solution that helps these organizations streamline their operations, engage their audience, and drive their mission forward. With its robust features and benefits, Salesforce is an invaluable tool for any nonprofit organization. By offering tools tailored to the unique needs of nonprofits, Salesforce enables these organizations to operate more efficiently, scale their impact, and make data-driven decisions that enhance their effectiveness. Through donor management, program tracking, or marketing automation, Salesforce empowers nonprofits to achieve their goals and make a meaningful difference. Its flexibility and scalability ensure that nonprofits of all sizes benefit from its powerful capabilities.


Darya Yafimava.jpg
written byChief Business Editor

Expert digital communicator and editor providing insights and research-based guides for technology buyers globally.

Expert digital communicator and editor providing insights and research-based guides for technology buyers globally.

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